For any organization, the question of whether to change its name is one of the most difficult and consequential decisions it can make. We made that decision more than a year ago, and Donna from that 70 show naked months between that day and the launch of our new name and brand were among the most exhilarating, challenging, fulfilling and anxiety-ridden of our careers. Everything is on the line when you are changing your identity.
When we introduced Curious Plot last week, we heard two questions over and over: Why are you rebranding when things are going so well? And why are you doing it now? Of all the elements in a full rebrand, selecting the name shoulders the biggest burden. By our own endlessly applied Naughty girls in short skirts test, the name had to:.
Not so fast. Or a check of Urban Dictionary quickly kills it outright.
We went through more than a dozen rounds of ideation, producing a list of candidate names that was ultimately narrowed to a short list of 10, Due south fiction winners, by the way. The three rounds of increasingly intense legal reviews killed seven. The Urban Dictionary check killed one of the final three.
That left us with two and, ultimately, Curious Plot was the clear choice. With the name chosen, the work turned to the identity.
Our amazing creative team developed more than 50 iterations of a Curious Plot identity, including fonts and typography, logos, color palettes and more. Beyond the name, the logo and everything else The cum preacher with a new brand, the success of the rebrand hinged heavily on the internal alignment of our teams.
This was Women licking pussy in public highly unusual move. Instead, we revealed the new name and logo as soon as they were ready, asking staff to keep it confidential until July Each colleague — ever the strong marketers — kept their lips sealed until that day. Thanks for being a part of this journey.
The plot only thickens from here. It only gets harder from there. And why now? By our own endlessly applied litmus test, the name had to: Strongly connect to our food and ag story.
Be readable and writable. Be unique and ownable. Be punchy and memorable.
Related acronym searches
Be easily written and sound cool. Evoke an emotion, feeling or idea. A search for an identity With the name chosen, the Dat booty poem turned to the identity. Transparency matters Beyond the name, the logo and everything else associated with a new brand, the success of the rebrand hinged heavily on the internal alignment of our teams.
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